About

Heart of Flavour is owned and operated by Frederic Louvel from France and Michelle Wong from New Zealand. Both lived and worked in Europe as professional chefs before settling in Auckland and establishing Heart of Flavour in 2001.

Our first shop in Mahuru St was closed in 2008, due to the upgrade of the Newmarket viaduct. After a two year restraint-of-trade period, we renovated a warehouse at 4 Roxburgh St, Newmarket and reopened in 2010.

Over the years Heart of Flavour has built a reputation for quality products.
We bake and cook daily to create a wide range of cakes, desserts, pastries, biscuits, ice cream and confectionery. We combine the best quality ingredients and artisanal skills with dedication and hard work to achieve consistently delicious results.